Naz Nomad wrote:
I guess the extra $110 is in the enclosure painting/decals, much like some other 'unmentionable' pedals we know of, right?
and advertising
and labor
and shipping
and light bills
and insurance
etc....
btw...a couple things...a 3pdt switch, enclosure, powdercoating, jacks, led, pcb, resistors, caps, pots, wire, solder, etc cost more than "$20". Oh...the Mahoney doesnt use a decal...its a stick on "puffy thing" that feels / looks cool...not sure exactly what it is (I'd have to ask Chris) ...but it's definitely different from any stompbox i've seen.
lets take a minute and break things down...
that pedal came from a dealer....
Retail was $130
average markup on a pedal leaves about a 35-40% margin... so if it retails for $130, it probably cost the dealer about $80 wholesale. Now, from that $80 we have approximately $35-$40 in part costs. Lets just use the $40 figure. $80 - $40 = $40. We've all shipped pedals , and know its about $6.50 on average to ship in the USA....that leaves $33.50. Don't forget a $2 or so packing material cost. $31.50. Better figure in advertising...thats probably about another $2.50 per box average. Even if that were the ONLY expenses involved in making and selling a stompbox...which they aren't....that leaves $29.00. Let's just say that it takes, on average, 3 hours "start to finish" to complete a stompbox...including finish work, assembly, testing, packing, etc. That works out to under $10 per hour. Keep in mind that I didn't even figure in websites fee's, electricity, insurance, wear and tear on gear, gas to get to the post office (and supplies) and back, licensing fee's, etc, etc. Also, keep in mind that many pedal companies utilize "ghost builders", which means they pay somebody to assemble the pedal for them. That cuts into profit as well (not sure if Mahoney does this or not though)
You can make that much working at Taco Bell. Most builders are not "getting rich", contrary to what some under-informed people might believe.
Try building pedals for a living (or owning ANY small business) and you'll begin to understand that there are TONS of hidden expenses...oh, and don't forget that some of us have taken YEARS to learn how to do this...some of us aren't just building from a kit or building a Fuzz Face clone. Some builders have to KNOW electronics....just like some artists have to KNOW how to paint, instead of just using "paint by numbers" pictures. Don't get me wrong, I love kits. I think that theyre a GREAT "basic" learning tool. But you'll never become an expert until you go beyond kits. For some people that's fine...they dont need, nor want to go beyond kits...they just want to have a little fun and save a few $$$ on pedals, and thats absolutely fine. But for them to chastise the people who DO go beyond assembling from kits for wanting to scrape out a living is patently ridiculous.
Lets look at it another way....
Do you guys complain that Keith sells a ESV BYOC Fuzz kit for $95 ? According to this thread, that has what ... $20 in parts ? According to some of you, Keith MUST be making $75 in profit for every one he sells...he's getting rich ! You should be angry that he makes that kind of a profit off of you, and he doesnt even have to BUILD the pedals ! Well... maybe not. A CNC machine costs money. Parts cost WAY more than $20. Advertising ? Not free. This website and forum costs money. Shipping and packing supplies cost $$$ too. He has to pay other business related bills as well as trying to support himself and family.
I'll say it again...before you start proclaiming how much people are making in profit, or how much you're getting ripped off, try owning your own business.
Getting off of my soapbox now.